Wine by Design, LLC (WBD) is the first lifestyle marketing agency to create business opportunities and brand loyalty through the world of wine. WBD applies the same successful marketing principles and practices used for years in sports, entertainment, music and other lifestyle categories. This proven approach–developing innovative programs and sponsorship opportunities–forms the foundation of our business, and the beginnings of a marketing revolution.
Lifestyle Marketing
Lifestyle marketing aligns brands with consumer’s interests, needs, desires, and values.
Lifestyle marketing aligns brands with consumer’s interests, needs, desires, and values.
A handshake between Mark McCormack and golf legend Arnold Palmer formed the foundation for IMG to effectively market the Golf industry, and start what we call today, Sports Marketing. Similarly, Live Nation, the largest live entertainment music company in the world, leveraged music to enhance the entertainment experience for artists and fans.
Today, sports and entertainment in the form of events, television content, publishing, and other marketing opportunities are common practice. Yet no one has merged this approach with the excitement of wine—until now.
WBD provides new marketing vehicles to companies and sports/entertainment properties, helps the $30 billion wine industry increase its market value, and educates confused consumers.
Core Services
WBD uniquely provides tailored brand experiences through Signature wines, events, wine celebrities, television programming and strategic consulting. The synergy between these business units maximizes revenue potential and encourages ancillary business opportunities.
WBD uniquely provides tailored brand experiences through Signature wines, events, wine celebrities, television programming and strategic consulting. The synergy between these business units maximizes revenue potential and encourages ancillary business opportunities.
1. Signature Wines & Licensing
WBD custom develops Signature wines by gaining an understanding of the objectives and audience to establish a brand position and story. We then identify a producer, winemaker and wine profile, followed by creating a name, brand, and marketing & distribution strategy. This thorough approach provides legitimacy by elevating its quality and relevance to consumers.
WBD custom develops Signature wines by gaining an understanding of the objectives and audience to establish a brand position and story. We then identify a producer, winemaker and wine profile, followed by creating a name, brand, and marketing & distribution strategy. This thorough approach provides legitimacy by elevating its quality and relevance to consumers.
2. Events
WBD creates events for clients that measurably reach customers and sponsors, then develops, facilitates and manages the experience. Events generate revenue from ticket sales, sponsors, merchandise and product sales. WBD will also develop, manage, and represent their own unique events.
WBD creates events for clients that measurably reach customers and sponsors, then develops, facilitates and manages the experience. Events generate revenue from ticket sales, sponsors, merchandise and product sales. WBD will also develop, manage, and represent their own unique events.
3. Talent Representation
WBD represents wine talent, increasing their market value and earning potential through appearances, licensing agreements, custom wine products, wine consulting and vineyard/winery development.
WBD represents wine talent, increasing their market value and earning potential through appearances, licensing agreements, custom wine products, wine consulting and vineyard/winery development.
4. Television Programming & Content Development
WBD will ultimately produce exclusive content to feature wine talent in TV segments, expert appearances, and on- air hosting.
WBD will ultimately produce exclusive content to feature wine talent in TV segments, expert appearances, and on- air hosting.
5. Strategic Consulting
WBD provides industry expertise, innovative ideas and resources to help our clients grow their business through unique wine programs.
WBD provides industry expertise, innovative ideas and resources to help our clients grow their business through unique wine programs.
Wine by Design has cultivated a team of experts that have significant start-up and lifestyle marketing experience with con- nections in the wine, sports/entertainment and corporate communities.
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