About Us

Within 4 years after launch, Wine by Design has become the “Go To” agency, servicing major sports leagues, teams, stadiums and celebrities.


We are an innovative team, integrating proven lifestyle marketing practices into the emerging wine landscape. Wine is complicated. It requires a specialized skill set, and deep understanding of the intricacies and legalities of a changing landscape. Our team is results driven, with a focus on detail. With offices in Napa and New York, and experience in sports, entertainment, client management, product development, and design, we are the leader in a field that requires an established network and insider access. WBD is for companies seeking a creative and turnkey solution to a very complex category.


Driving innovation across Lifestyle segments since the late '90s’ with properties such as Fashion Week, the Grammy’s, Tennis, Golf, team sports Leagues, and Olympics, Diane Karle set out to build the first wine centric marketing and management agency.

Diane Karle, CEO

Our team of advisors combines leaders and veterans in relevant areas of experience:


Geno Auriemma

Head Coach, UConn Women’s Basketball team, 11 NCAA Titles; 2 Olympic Gold Medals and Hall of Famer


Tom Condon

Head of Football, CAA Sports


Paul Danforth

Head, Global Sales, CAA Sports


John Gillespie

Founder of Wine Opinions, the leading international strategic research agency


Michelle Lassman

Executive Creative Director, AKQA


Steve Lindecke

Managing Partner of Elevation Group of Companies


Danielle Maged

 Executive Vice President, Global Partnerships, Fox Networks Group

Frank Morrow

Strategic Consultant and Investor, Founder FAMA Management Inc.


Tom Shepard

CMO and Partner, 21 Marketing

“[Diane Karle] saw the synergy potential between sports and wine while working in business development at IMG, and in 2007 struck out on her own. Her company manages the production process, from finding the winemaker to submitting the wine labels to liquor authority boards to facilitating distribution.”


PO BOX 10220  NAPA, CA  94581
225 west 34th street new york, ny 10122